We can overthink prizing and get caught up such exciting and needle-freezing contests as The $1000 Free Money Text.
The Wolf in Greensboro gave out Twinkies when there was a Twinkie shortage and The Phones Melted™. Ditto with Power in Atlanta with Patti Labelle’s sweet potato pies and The Phones Melted™. KLUC in Las Vegas with turkeys the day before Thanksgiving? The Phones Melted™. Townsquare Media in Boise did haircuts and The Phones Melted™. B-103.9 in Ft. Myers decided to give out ten packs of $1 scratch off lottery tickets and The Phones Melted™.
And then you have movie tickets.
I got desensitized to free movies by the mid-1980’s. It seemed like we were doing a screening every few weeks. A decade later my neighbor asked if I could get a pair of tickets to some Harrison Ford movie from my client here in the Twin Cities. They sent four tickets and 19 years after the fact Kent still mentions the time he and his wife and another couple went to Mall Of America to see a movie for free.