One of my favorite Programmers is Mark Adams with iHeart in San Francisco. Mark’s one of those guys who is literally so smart that I’ve always been afraid to ask to see his SATs because I knew it would just ruin my day.
Mark was talking about new technologies and how Radio is so anxious to be cool and sit at the Jock Table at lunch that we glom on to these things like pilot fish and go overboard embracing that, and we kind of look like idiots because in a lot of regards, they’ve already been a fundamental in the lives of a lot of our listeners for months before we suddenly stumbled on them.
Fax machines, cell phones, pagers, the internet, my space, Facebook, Twitter, Instagram, drones, Periscope. There are stations that are just now getting on board with Snapchat even though the Teens, who dictate the trends and never ever forget that, were all over it a year ago.
Don’t misinterpret me, we should take advantage of every new “thing” as a way to engage and connect with our audience, but also, to be competitive and relevant.
All new doohickies either become fundamentals of eventually questions on “Jeopardy”. Read more…