2014 is certainly a different time for the industry. It wasn’t all too far in our past that you’d start getting resumes in January and by March had your Summer staff pretty well chosen and locked down. Read more…
Here are a few things to resolve for 2014:
“A scary Christmas story Uncle Paige?”
Yes Erin. Climb up here. The rest of you crowd around.
Now all of you get real close and I’ll tell you a story. A sad story about a radio station that didn’t understand the true meaning of Christmas.
It was Christmas 1993 and your Uncle Paige was flying home the weekend before the holidays from the station in New York. I’d just spent five weeks dealing with some really stupid people and my Christmas spirit? Well, time was running out and I just didn’t feel very Christmassy. My cab fought an ice storm all the way to Laguardia and once I was in the terminal and dealing with angry, rushed New York travellers, it didn’t put me in any better of a mood. Read more…
There are also a LOT of football comparisons too. Especially when it comes to elements of the game.
The Minneapolis paper will, on a Sunday in the Fall, break down that day’s matchup of the Vikings and whoever is about to kick their ass.
Read more…
One of my favorite “positions” is Trips, which often are Money Can’t Buy prizes. Honestly? The Grammys? The Eagles in London? The Superbowl? No one in the real world is ever going to be able to attend one of thosStrength In Numbers
e things, so these can be really amazing prizes that we want to own and get credit for.
The best way to do that? Read more…
I’ve never claimed to be the brightest person out there and, in fact, I’m pretty much living up to all of my 8th grade student advisor’s expectations but without the orange jump suit. I was on the fence re: Google until just recently. They might actually be more than a fad. And when CBS launched “Now” stations in NYC and SFO, I was not entirely sold on the name.
Until I was at a station and one of the interns was complaining about trying to get through on the request line from an event and it rang and rang and rang and it really pissed her off. Read more…
One of my favorite Michael Martin quotes regarded a radio station whose website was literally devoid of any reference to the holiday in 2012. “I can see how they would miss it. It’s not like it’s on the same fucking date every year. It just kind of sneaks up on you.”
First, your websites should be tweaked and Googlized. Now in NY simply added a pumpkin to their logo, which is further evidence that Digital is Rocket Science and is best left to the professionals.
Second, haunted houses are up and happening and some of these joints pull in thousands of people. You need to be there. And think outside the metro but still inside the rated area. Read more…
One of these shows was Davey D and Chris Lane. God they were good. And early one 1st Q I was hanging out in Sacramental and we were discussing Valentines and what they should do as a morning show for it. As you should do, so did we: we went over the radio landscape of the market and reviewed what the other shows in town traditionally did. Because you never want to do what another station does. I then whipped out my file of 8000 (now it’s 12,000) potential contests, topics, bits, features of other non-pigeon-holeable “stuff” that they could do for Valentines.
Chris flipped through it, looked up and said “I wish we could do even half of this.”
And so we tried and thus was born “Love Week”. Read more…